Report by Lynne Kemen
The market ran from May 26 to October 13. That’s twenty-one Sundays!
This was our thirteenth season, and the first year that we applied for and received grant funding to pay our musicians. We thank the A. Lindsay & Olive B O’Connor Foundation, the Roxbury Arts Group Decentralization Grant, and the Delaware County Tourism & Promotion Development Grants.
We compiled 451 responses to our survey and here’s what we learned.
| 1. How often do you attend? | ||
| Weekly | 241 | 54% |
| Once a month | 37 | 8% |
| Occasionally | 104 | 24% |
| Seldom | 53 | 12% |
| Other | 10 | 2% |
| 2. Number of attendees | ||
| Adults | 859 | 86% |
| Children | 145 | 14% |
| (As it was more challenging to get people with children to fill out the survey, this number is under-represented) | ||
| 3. Suggestions? Most frequent requests: | ||
| more hot food vendors | ||
| more vendors | ||
| more homemade crafts | ||
| more fruits and vegetables | ||
| show local art | ||
| (And there were requests for non-local fruits and vegetables or for items not available in the current growing season. Generally, a farmers’ market requires that the produce be from a hundred-mile radius of the market. So, no avocado is likely to be local in Delaware County – or asparagus in August!) | ||
| 4. Did the entertainment make a difference in the decision to attend? | ||
| Yes | 208 | 47% |
| No | 108 | 24% |
| Other | 129 | 29% |
| (Other included ‘No Answers’ or “No, but I like the music.”) | ||
| 5. If Yes to Q4, how did it make a difference? | ||
| Responses were mostly positive. Most common: Enjoyment, Positive ambience, Fun | ||
| 6. How would you like to be notified about Music at the Market? | ||
| Newspapers | 64 | 14% |
| Direct Mail | 53 | 11% |
| Social Media | 147 | 30% |
| Radio | 39 | 8% |
| Doesn't matter | 169 | 36% |
Thanks to all who participated in Music at the Market, whether as a musician, a member of the audience, a volunteer. We look forward to seeing you next season.
You can follow us on Facebook: Franklin, NY Farmer’s Market
If you are interested in participating in Music at the Market, please contact:
Trish Tyrell, Market Manager
Franklin Local, Ltd.
PO Box 258
Franklin, NY 13775
607-287-8853
franklinlocal.org
Musicians at the Farmers’ Market
